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((( ABA ))) Audio Branding Academy Yearbook 2010/2011
ean: 9783832964757, isbn: 3832964754,
After making its voice heard with its first international congress for acoustic brand communication in 2009, the Audio Branding Academy presented the second Audio Branding Congress in 2010. With the motto "Driven by Sound," the Congress provided insi...
Audio Branding: Brands, Sound and Communication
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mpn: 25985585, ean: 9783832943523, isbn: 3832943528,
Audio branding - also known as sound branding or sonic branding - describes brand communication through sound, using brand sound elements like an audio logo, a brand song, or a brand voice. So far, time and money have been spent mostly on visual bran...
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