The Yearbook contains the proceedings of the Audio Branding Congress 2012 that took place at Oxford University. Included are impressive award case studies of brands like Nokia, Dell, Harrods and The Linde Group, contributions from the scientific Call for Papers, and a comprehensive documentation of the branch study Audio Branding Barometer 2012 among others.
|Brand:||Brand: Nomos Publishers|
|Item Weight:||0 pounds|
|Item Size:||0.6 x 8.9 x 8.9 inches|
|Package Weight:||0.75 pounds|
|Package Size:||5.83 x 0.63 x 0.63 inches|
Have questions about this item, or would like to inquire about a custom or bulk order?
If you have any questions about this product by Brand: Nomos Publishers, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.
By Nomos Publishers
mpn: 25985585, ean: 9783832943523, isbn: 3832943528,
Audio branding - also known as sound branding or sonic branding - describes brand communication through sound, using brand sound elements like an audio logo, a brand song, or a brand voice. So far, time and money have been spent mostly on visual bran...