Login       My Wishlist
  My Cart
$0.00 / 0 items
 
Spring Brook Audio
The Best Audio Books on the Web
 
International Access
Global Shipping Options Available
  Our Catalog   Business & Money   Marketing & Sales   Consumer Behavior

Answering the Ultimate Question: How Net Promoter Can Transform Your Business


Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Audible Studios at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. Fred Reichheld's 2006 book The Ultimate Question - that question being, ''How likely is it that you would recommend this company to a friend or


Product Description

Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward.

Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.

Additional Information

Manufacturer:Audible Studios
Publisher:Audible Studios
Studio:Audible Studios

Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Audible Studios

Buy Now:
Answering the Ultimate Question: How Net Promoter Can Transform Your Business

Brand: Audible Studios
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$11.95


Quantity:  

 


View More In Consumer Behavior.

 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product by Audible Studios, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Last:
Email Address:
Your Message:

Related Best Sellers


By HighBridge Audio
ean: 9781611746518, isbn: 1611746515,
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other w...

By First Edition Design Publishing
Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we lov...

By Kolenda Group LLC
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million...

By Berrett-Koehler on Dreamscape Audio
ean: 9781520071374, isbn: 152007137X,
Transformational consumers buy over $4 trillion in life-improving products and services every year. Viewing life as a series of projects to get healthier, wealthier, and wiser, they are loyal to a brand in direct proportion to how much it helps them ...

By Tantor Audio
ean: 9781400117338, isbn: 140011733X,
In Plenitude, economist and bestselling author Juliet B. Schor offers a groundbreaking intellectual statement about the economics and sociology of ecological decline, suggesting a radical change in how we think about consumer goods, value, and ways t...

By Brilliance Audio
ean: 9781536691030, isbn: 1536691038,
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way e...

By HarperAudio
A major new exploration of the economics of animal exploitation and a practical road map for how we can use the marketplace to promote the welfare of all living creatures from the renowned animal-rights advocate Wayne Pacelle, president and CEO of th...

By Gildan Media, LLC
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are a...

By HighBridge Audio
ean: 9781622312962, isbn: 1622312961,

By Gildan Media
ean: 9781469034942, isbn: 1469034948,
Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating...



Privacy Policy / Terms of Service
© 2018 - springbrookaudio.com. All Rights Reserved.