Login       My Wishlist
  My Cart
$0.00 / 0 items
 
Spring Brook Audio
The Best Audio Books on the Web
International Access
Global Shipping Options Available
  Our Catalog   Business & Money   Marketing & Sales   Sales & Selling

Audio Branding: Using Sound to Build Your Brand


Mega Sale! Save 25% on the Audio Branding: Using Sound to Build Your Brand by Kogan Page at Spring Brook Audio. MPN: 9780749478575. Hurry! Limited time offer. Offer valid only while supplies last. Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the


Product Description & Reviews

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (an warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

Features & Highlights

  • Kogan Page

Additional Information

Manufacturer:Kogan Page
Brand:Kogan Page
Part Number:9780749478575
Publisher:Kogan Page
Studio:Kogan Page
MPN:9780749478575
EAN:9780749478575
Item Weight:0 pounds
Item Size:0.55 x 9.29 x 9.29 inches
Package Weight:0.84 pounds
Package Size:6.06 x 0.71 x 0.71 inches

Audio Branding: Using Sound to Build Your Brand by Kogan Page

Buy Now:
Audio Branding: Using Sound to Build Your Brand

4.1 out of 5 stars with 52 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$29.95
$22.50
You Save: 25%


Quantity:  

 


View More In Sales & Selling.

 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Name:
Email Address:
Your Message:

Related Best Sellers


The Sales Bible
By Simon & Schuster Audio
ean: 9780743573788, isbn: 0743573781,

Sales Success Made Simple
By Your Coach In A Box
ean: 9781596598188, isbn: 1596598182,

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies (Library Edition)
By Blackstone Audio Inc.
ean: 9781433208805, isbn: 1433208806,

The Inner Game of Selling: Discovering the Hidden Forces that Determine Your Success
By Simon & Schuster Audio

Brilliant Compensation
By Tim Sales
ean: 9780446697521, isbn: 0446697524,



Privacy Policy / Terms of Service / Accessibility Statement
© 2019 - springbrookaudio.com. All Rights Reserved.