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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant


Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim, W. Chan/ Mauborgne, Renee at Spring Brook Audio. MPN: 9781596590687. Hurry! Limited time offer. Offer valid only while supplies last. Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.In


Product Description

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:


Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy

Additional Information

Manufacturer:Gildan Media
Brand:Kim, W. Chan/ Mauborgne, Renee
Part Number:9781596590687
Publisher:Gildan Media
Studio:Gildan Media
MPN:9781596590687
EAN:9781596590687
Item Weight:0.4 pounds
Item Size:1.1 x 5.3 x 5.3 inches
Package Weight:0.4 pounds
Package Size:5.3 x 1.3 x 1.3 inches

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim, W. Chan/ Mauborgne, Renee

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Brand: Kim, W. Chan/ Mauborgne, Renee
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