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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist


Extreame Savings Item! Save 43% on the Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by HarperCollins Publishers and Blackstone Audio at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? This essential book examines the principles behind fascination and explores how


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In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? This essential book examines the principles behind fascination and explores how those insights can be put to use to sway choices such as which brand of frozen peas you pick in the case, which profession you join, and where you go on vacation. Structured around the seven languages of fascination Hogshead has studied and developed power, passion, innovation, alarm, mystique, prestige, and alert Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating and more successful.

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Additional Information

Manufacturer:HarperCollins Publishers and Blackstone Audio
Publisher:HarperCollins Publishers and Blackstone Audio
Studio:HarperCollins Publishers and Blackstone Audio
EAN:9781504696876
Item Size:0.75 x 5.75 x 5.75 inches
Package Weight:0.5 pounds
Package Size:5.2 x 0.7 x 0.7 inches

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by HarperCollins Publishers and Blackstone Audio

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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

4.8 out of 5 stars with 38 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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