Contains the industry's most powerful methods for marketing and selling your company's recruiting services to prospective clients.
Tape One: The Power of Candidate Marketing
How to gain access to decision makers -- Storyboard your marketing script -- Discover hidden business opportunities -- Handle common objections and concerns -- Build name recognition and credibility through associations -- Establish high-quality dialogue -- Turn prospects into clients by closing on commitments.
Tape Two: Aggressive Sales, Research and Lead Generation
How to improve your selling skills -- Set higher standards for your prospects -- Qualify early to increase your odds -- Follow the paper trail to high-quality leads -- Create a market genealogy to guide your research -- Utilize the Internet and other sources of unpaid advertising -- Maximize your advertising and direct marketing results.
Plus, answers to these common questions:
Should I market outside my area of specialty? What if my marketing presentation falls flat? How often do I visit my prospects? Is it wise to market my service to internal recruiters?
|Package Weight:||0.2 pounds|
|Package Size:||5.3 x 0.6 x 0.6 inches|
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By Brand: Pfeiffer
ean: 9781118088098, isbn: 9781118088098,
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