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Inside the Box: A Proven System of Creativity for Breakthrough Results


Extreame Savings Item! Save 48% on the Inside the Box: A Proven System of Creativity for Breakthrough Results by Brand: HighBridge Company at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. The traditional attitude toward creativity in the American business world is to �think outside the box �: to brainstorm without restraint in


Product Description

The traditional attitude toward creativity in the American business world is to �think outside the box �: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally.Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking �inside the box,� working in one's familiar world to create new ideas independent of specific problems. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With �inside the box � thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.

Additional Information

Manufacturer:HighBridge Audio
Brand:Brand: HighBridge Company
Publisher:HighBridge Audio
Studio:HighBridge Audio
EAN:9781622311620
Item Weight:0.54 pounds
Item Size:0.94 x 5.3 x 5.3 inches
Package Weight:0.5 pounds
Package Size:5.1 x 0.8 x 0.8 inches

Inside the Box: A Proven System of Creativity for Breakthrough Results by Brand: HighBridge Company

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Inside the Box: A Proven System of Creativity for Breakthrough Results

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