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Keith's Radio Station: Broadcast, Internet, and Satellite


Blowout Sale! Save 59% on the Keith's Radio Station: Broadcast, Internet, and Satellite by Routledge at Spring Brook Audio. MPN: 9780240821160. Hurry! Limited time offer. Offer valid only while supplies last. Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every


Product Description

Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why.

This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies.

New to this edition:

  • New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology
  • A thorough examination of Internet radio, online music services, and mobile listening devices
  • An analysis of how new technologies have fragmented the advertising dollar
  • A discussion of station website content and promotional usage of social media
  • A revised examination of technologically advanced strategies used in traffic and billing departments
  • Updated, full-color photos and illustrations.

The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources: www.focalpress.com/cw/hendricks (coming August 7)

Additional Information

Manufacturer:Routledge
Part Number:9780240821160
Publisher:Routledge
Studio:Routledge
MPN:9780240821160
EAN:9780240821160
Item Weight:2.6 pounds
Item Size:1 x 10 x 10 inches
Package Weight:2.6 pounds
Package Size:7.48 x 1.26 x 1.26 inches

Keith's Radio Station: Broadcast, Internet, and Satellite by Routledge

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Keith's Radio Station: Broadcast, Internet, and Satellite

Brand: Routledge
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Availability: In Stock
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