Mega Sale! Save 22% on the Marketing Imagination by Listen USA at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive ''Levitt on Marketing.'' Now Theodore
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
|Item Size:||0.25 x 4.75 x 4.75 inches|
|Package Weight:||0.15 pounds|
|Package Size:||4.7 x 0.2 x 0.2 inches|
Have questions about this item, or would like to inquire about a custom or bulk order?
If you have any questions about this product by Listen USA, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.
Related Best Sellers
By Tantor Audio
ean: 9781400164448, isbn: 1400164443,
Most of those who look at China with interest, fear, reprobation, courtesy, hope, or simple curiosity see the future and sustainability of China as adapting to the Western economic and value system. But what is the scenario from a Chinese point of vi...
By Penguin Random House Grupo Editorial
¡Haz que tu negocio trabaje para ti, obtén ganancias de todos tus ingresos y garantiza la rentabilidad de tu empresa!
En su manera franca y entretenida, Mike Michalowicz revela por qué la fórmula tradicional ventas - gastos = ganancia no sólo e...
By Ideapress Publishing
What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethi...
By Gildan Audio and Blackstone Audio
ean: 9781469061412, isbn: 1469061414,
[Read by Don Hagen] A forecast of the most important, game-changing trends -- and how to manage and profit from them to improve your life. We live in a time of complex and radical change. Those that are ill-prepared for the seismic shifts set to occu...
By Audible Studios
China's breakneck industrialization is placing it on a collision course with the entire world. Tomorrow's China Wars will be fought over everything from decent jobs, livable wages, and leading-edge technologies to strategic resources such as oil, c...
By Brilliance Audio
ean: 9781480580701, isbn: 1480580708,
Bestselling author and financial guru Harry Dent shows why we’re facing a “great deflation” after five years of desperate stimulus—and what to do about it nowThroughout his long career as an economic forecaster, Harry Dent has relied on a not...
By Berrett-Koehler on Dreamscape Audio
ean: 9781520079974, isbn: 1520079974,
Over the next decade, today's connected world will be explosively more connected. Anything that can be distributed will be distributed: workforces, organizations, supply webs, and more. The tired practices of centralized organizations will become br...
By McGraw-Hill Education
Your future. Our future. The future of companies, the marketplace, and society.
According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing ...
By Simon & Schuster Audio
From the best-selling author of The Roaring 2000s and The Great Depression Ahead comes a work that looks forward, showing listeners how to weather the storm in this new economy that is going to get much worse in the years ahead. In his most recent Ne...
By Hachette Audio
Imagine an everyday world in which the price of gasoline (and oil) continues to go up, and up, and up. Think about the immediate impact that would have on our lives.Of course, everybody already knows how about gasoline has affected our driving habits...