In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating-or why you're even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry
• How much would you eat if your soup bowl secretly
• What does your favorite comfort food really say
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose-instead of gain-ten to twenty pounds in the coming year?
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By Sounds True, Incorporated
ean: 9781591793632, isbn: 1591793637,
Why do we eat? It's more than just a hunger for more food, teaches Geneen Roth. Your relationship with food is a microcosm of your relationship to being alive, and to your beliefs about trust, pleasure, deprivation, and nourishment. Now, Roth offers...