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By Focal Pr
ean: 9780240803104, isbn: 0240803108,
The Focal Encyclopedia of Electronic Media (FEEM) is an up-to-date, authoritative, and comprehensive reference source. Directed to applications of electronic media technology, it clearly explains technologies and methods to those seeking to use them,...
By Focal Press
sku: 903893832, ean: 9780240800462, isbn: 024080046X,
A uniquely engaging, vibrant chronicle of the development of electronic media and its vital, interdependent role within our society. The book brings to life the events, people, programmes and companies that made broadcasting a primary form ofcommunic...
By Focal Press
ean: 9780240802343, isbn: 0240802349,
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishi...
By Ed Shane
mpn: Approx. 150 illustrations, ean: 9780240803272, isbn: 0240803272,
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout...