Login       My Wishlist
  My Cart
$0.00 / 0 items
 
Spring Brook Audio
The Best Audio Books on the Web
 
International Access
Global Shipping Options Available
Home About Us News Our Blog Our Catalog My Cart My Account Track Shippment Contact Us
  Our Catalog   Business & Money   Industries   Retailing

Retailing Management - Global Edition


Retailing Management - Global Edition by McGraw Hill Higher Education at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and


Product Description

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Known for its strategic look at retailing and current coverage, this new '7th edition' continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. This text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. This text provides a balanced treatment of strategic, 'how to,' and conceptual material, in a highly readable and interesting format. 'The seventh edition' continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and, legal, ethical and cooperate social responsibility issues. Students indicate that this text is a 'good read' because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

Additional Information

Manufacturer:McGraw Hill Higher Education
Publisher:McGraw Hill Higher Education
Studio:McGraw Hill Higher Education
EAN:9780071220989
Item Weight:3.09 pounds
Item Size:0.87 x 10.79 x 10.79 inches
Package Weight:3.09 pounds
Package Size:8.43 x 1.18 x 1.18 inches

Retailing Management - Global Edition by McGraw Hill Higher Education

Buy Now:
Retailing Management - Global Edition

Brand: McGraw Hill Higher Education
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$62.36


Quantity:  

 


View More In Retailing.

 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product by McGraw Hill Higher Education, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Last:
Email Address:
Your Message:



Privacy Policy / Terms of Service
© 2018 - springbrookaudio.com. All Rights Reserved.