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Selling Electronic Media

Blowout Sale! Save 73% on the Selling Electronic Media by Ed Shane at Spring Brook Audio. MPN: Approx. 150 illustrations. Hurry! Limited time offer. Offer valid only while supplies last. ''Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them.''Diane Sutter, President and CEO of

Product Description

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."
Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas

This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.

Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling:

· prospecting
· qualifying
· needs analysis
· presentations
· answering objections
· closing
· relationship management

Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.

Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.

Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

Written by an expert with over 20 years of consulting experience
Comprehensive treatment of the sales process
Equally useful to students and professionals

Additional Information

Manufacturer:Focal Press
Brand:Ed Shane
Part Number:Approx. 150 illustrations
Publisher:Focal Press
Studio:Focal Press
MPN:Approx. 150 illustrations
Item Weight:2.16 pounds
Item Size:1.09 x 10 x 10 inches
Package Weight:2.25 pounds
Package Size:6.8 x 1.2 x 1.2 inches

Selling Electronic Media by Ed Shane

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Selling Electronic Media

Brand: Ed Shane
4.2 out of 5 stars with 30 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
You Save: 73%



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