Login       My Wishlist
  My Cart
$0.00 / 0 items
 
Spring Brook Audio
The Best Audio Books on the Web
International Access
Global Shipping Options Available
  Our Catalog   Business & Money   Processes & Infrastructure   Customer Relations

Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are


Extreame Savings Item! Save 43% on the Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are by HighBridge Audio at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations?from traditional businesses to tech startups?direct, real-time access to the


Product Description & Reviews

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations?from traditional businesses to tech startups?direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fandriven economy.

Features & Highlights

Additional Information

Manufacturer:HighBridge Audio
Publisher:HighBridge Audio
Studio:HighBridge Audio
EAN:9781681684772
Item Size:1.1 x 5.3 x 5.3 inches
Package Weight:0.66 pounds
Package Size:5.31 x 1.1 x 1.1 inches

Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are by HighBridge Audio

Buy Now:
Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

Brand: HighBridge Audio
4.0 out of 5 stars with 49 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$34.99
$20.24
You Save: 42%


Quantity:  

 


View More In Customer Relations.

 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product by HighBridge Audio, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Name:
Email Address:
Your Message:

Related Best Sellers


Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
By Gildan Media and Blackstone Audio
ean: 9781469090931, isbn: 1469090937,
[Read by Sean Pratt] After listening to Leonardo Inghilleri and Micah Solomon's advice on winning customer loyalty, your bottom line will never have looked so good. In a tight market, your most powerful growth engine and your best protection from co

The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
By Gildan Media
ean: 9781469071015, isbn: 1469071010,
There's a reason they call it a convenience store- because it's convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is smalle

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results
By Gildan Media and Blackstone Audio
ean: 9781469029818, isbn: 1469029812,
[Read by Don Hagen] Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment. Alignment is the sing

Igniting Customer Connections: Fire up Your Company's Growth by Multiplying Customer Experience & Engagement
By Audible Studios
A new data-driven approach to building customer relationships that fuel sustainable business growth. Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasi

Wired and Dangerous: How Your Customers Have Changed and What to Do About It
By Berrett-Koehler Publishers
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, fickle, vocal, wired, and vain, they have very little tolerance for error and are ready to spread the wor

The Experience Economy, Updated Edition (Library Edition)
By Blackstone Audio, Inc.
ean: 9781470880361, isbn: 1470880369,
[Library Edition Audiobook CD in vinyl case.][*Includes a Bonus CD with charts and graphs][Read by Alan Sklar] In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure

Fierce Loyalty: Cracking the Code to Customer Devotion
By HarperCollins Leadership on Brilliance Audio
ean: 9781721348251, isbn: 1721348255,
In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline team is the key to building raving fans. To thrive in today’s economy,

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
By Unknown
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attractin

Ultimate Customer Service: Customer Service Essentials for Loyal Customers (Made for Success Collection)
By Made for Success, Inc. and Blackstone Audio, Inc.
ean: 9781441783103, isbn: 1441783105,
Includes a bonus DVD and a PDF workbook! Exceptional customer service is no accident! Great service providers know what to do, teach their employees how to do it, and then consistently deliver first-class service. Now, you can get the world's top cu

The Referral Engine: Teaching Your Business to Market Itself (Your Coach in a Box)
By Gildan Media
ean: 9781596597570, isbn: 1596597577,
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for youThe power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals a



Privacy Policy / Terms of Service / Accessibility Statement
© 2019 - springbrookaudio.com. All Rights Reserved.