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The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power


Extreame Savings Item! Save 43% on the The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Tantor Audio at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on


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By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-including Macy's, Target, and Walmart-is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.

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Additional Information

Manufacturer:Tantor Audio
Publisher:Tantor Audio
Studio:Tantor Audio
EAN:9781515955276
Item Size:0.6 x 7.4 x 7.4 inches
Package Weight:0.2 pounds
Package Size:5.3 x 0.6 x 0.6 inches

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Tantor Audio

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The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

4.9 out of 5 stars with 29 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$29.99
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