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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything


Free Shipping Included! The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Tantor Audio at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft


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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

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Additional Information

Manufacturer:Tantor Audio
Publisher:Tantor Audio
Studio:Tantor Audio
EAN:9781400140633
Item Weight:0.58 pounds
Item Size:0.9 x 6.4 x 6.4 inches
Package Weight:0.55 pounds
Package Size:6.5 x 1 x 1 inches

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Tantor Audio

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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Brand: Tantor Audio
4.5 out of 5 stars with 211 reviews
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Lead Time: 1 - 2 Business Days
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