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The Persuasive Power of Campaign Advertising


The Persuasive Power of Campaign Advertising by University Press Audiobooks at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age.


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The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web - which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

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Manufacturer:University Press Audiobooks
Publisher:University Press Audiobooks
Studio:University Press Audiobooks

The Persuasive Power of Campaign Advertising by University Press Audiobooks

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The Persuasive Power of Campaign Advertising

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