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The Third Screen: The Ultimate Guide to Mobile Marketing


The Third Screen: The Ultimate Guide to Mobile Marketing by Nicholas Brealey Publishing at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. With the 'first screen' - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen' - the personal computer - increased interaction between companies and consumers and all


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With the 'first screen' - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen' - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the 'third screen' - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This edition links technological developments to behavioural changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

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Additional Information

Manufacturer:Nicholas Brealey Publishing
Publisher:Nicholas Brealey Publishing
Studio:Nicholas Brealey Publishing

The Third Screen: The Ultimate Guide to Mobile Marketing by Nicholas Brealey Publishing

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The Third Screen: The Ultimate Guide to Mobile Marketing

4.4 out of 5 stars with 240 reviews
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