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The Ultimate Question: Driving Good Profits and True Growth


The Ultimate Question: Driving Good Profits and True Growth by Simon & Schuster Audio at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. ''Would you recommend this business to a friend?'' According to Reichheld, this measure of customer satisfaction should be at the heart of all st


Product Description & Reviews

In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits. You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits". Such shortsightedness undermines long-term growth and success. Learn how to use "the ultimate question" to strengthen your business.

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Additional Information

Manufacturer:Simon & Schuster Audio
Publisher:Simon & Schuster Audio
Studio:Simon & Schuster Audio

The Ultimate Question: Driving Good Profits and True Growth by Simon & Schuster Audio

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The Ultimate Question: Driving Good Profits and True Growth

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