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Award-winning journalist Charles Fishman reveals that what we know about Wal-Mart isn't even half of the real story---the company is now so powerful that it has become a kind of economic ecosystem that affects our everyday lives, even if we don't shop at Wal-Mart. In contrast to recent polemics, The Wal-Mart Effect offers the first truly fair, thought-provoking look at the hidden reach and transformative power that is "the Wal-Mart effect.".
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By McGraw Hill Higher Education
ean: 9780071220989, isbn: 0071220984,
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Known for its strategic look at retailing and current coverage, this new '7th edition' continues to be organized around a model of strategic decision-making. One of the major advantages