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True Story: How to Combine Story and Action to Transform Your Business


Blowout Sale! Save 85% on the True Story: How to Combine Story and Action to Transform Your Business by HighBridge Audio at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. Today’s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story-one told primarily through action, not advertising. In True Story, creative


Product Description & Reviews

Today’s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story-one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies-from small start-ups to global conglomerates-organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.

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Additional Information

Manufacturer:HighBridge Audio
Publisher:HighBridge Audio
Studio:HighBridge Audio
EAN:9781622314584
Item Weight:0.52 pounds
Item Size:0.63 x 5.3 x 5.3 inches
Package Weight:0.35 pounds
Package Size:5.04 x 0.47 x 0.47 inches

True Story: How to Combine Story and Action to Transform Your Business by HighBridge Audio

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True Story: How to Combine Story and Action to Transform Your Business

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Condition: New
Lead Time: 1 - 2 Business Days
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