True Story: How to Combine Story and Action to Transform Your Business
Blowout Sale! Save 85% on the True Story: How to Combine Story and Action to Transform Your Business by HighBridge Audio at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. Today’s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story-one told primarily through action, not advertising. In True Story, creative
Product Description & Reviews
Today’s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story-one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies-from small start-ups to global conglomerates-organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
Features & Highlights
|Item Weight:||0.52 pounds|
|Item Size:||0.63 x 5.3 x 5.3 inches|
|Package Weight:||0.35 pounds|
|Package Size:||5.04 x 0.47 x 0.47 inches|
Have questions about this item, or would like to inquire about a custom or bulk order?
If you have any questions about this product, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.
Related Best Sellers
By Audible Studios
Learn how today's artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to...
By Blackstone Audio, Inc.
Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. What they need are ...
The path to your professional success starts with a critical look in the mirror.
If you listen to nothing else on managing yourself, you should at l...
By Tantor Audio
Josh ''the Shark'' Altman has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the country -...
By Random House Audio
mpn: new18-20150802-a031611, ean: 9780739309537, isbn: 0739309536,
Note: This is an Audiobook (Audio CD) and does not include actual book.Told in the parable style of The One Minute Manager, RAVING FANS uses a brillia...
By Gildan Media, LLC
The missing manual on how to apply Lean Startup to build products that customers love.
The Lean Product Playbook is a practical guide to building pr...
By Random House Audio
What great ideas are you missing that are so close to your grasp?
In our world of chaos and change, what are you overlooking? If you knew the answer...
By Brilliance Audio
The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most e...
By Penguin Random House Grupo Editorial
Best seller con más de 100 mil ejemplares vendidos.
Domina las ventas y conviértete en millonario. Descubre cómo vender tu producto en el mundo d...
By Hachette Audio
What if you could get in front of millions of prospects with the avid endorsement of famous influencers - without spending a dime?
It's happening rig...