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We First: How Brands and Consumers Use Social Media To Build a Better World


Extreame Savings Item! Save 46% on the We First: How Brands and Consumers Use Social Media To Build a Better World by Brand: Tantor Media at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a


Product Description

A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.

Additional Information

Manufacturer:Tantor Audio
Brand:Brand: Tantor Media
Publisher:Tantor Audio
Studio:Tantor Audio
EAN:9781452633855
Item Weight:0.61 pounds
Item Size:0.9 x 6.4 x 6.4 inches
Package Weight:0.6 pounds
Package Size:6.3 x 1 x 1 inches

We First: How Brands and Consumers Use Social Media To Build a Better World by Brand: Tantor Media

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We First: How Brands and Consumers Use Social Media To Build a Better World

Brand: Brand: Tantor Media
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Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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