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What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales


Blowout Sale! Save 61% on the What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Tantor Audio at Spring Brook Audio. Hurry! Limited time offer. Offer valid only while supplies last. The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in.More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of


Product Description & Reviews

The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in.More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:-How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made-How to help your customer improve margins and drive revenue growth-How to focus on your customer's customers-How to work with other departments in your own company to customize better solutions-How to make price much less of an issueSomeday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.

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Additional Information

Manufacturer:Tantor Audio
Publisher:Tantor Audio
Studio:Tantor Audio
EAN:9781400106172
Item Weight:0.36 pounds
Item Size:1.1 x 5.3 x 5.3 inches
Package Weight:0.1 pounds
Package Size:5.5 x 1 x 1 inches

What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Tantor Audio

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What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

4.7 out of 5 stars with 22 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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