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The Choice Factory: 25 Behavioural Biases That Influence What We Buy
4.6 out of 5 stars with 105 reviews
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves,
The Making of a Name
4.7 out of 5 stars with 76 reviews
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secre
Differentiate or Die: Survival in Our Era of Killer Competition
By Blackstone Audio, Inc.
You Save: 42%
ean: 9781441750679, isbn: 1441750673,
4.8 out of 5 stars with 57 reviews
[Read by Patrick Cullen] Carve out your own image in a crowded marketplace. This book can help. In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
You Save: 38%
ean: 9781501263866, isbn: 1501263862,
4.9 out of 5 stars with 55 reviews
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated, just in time for the business challenges ahead.It contains
Wave 3: The New Era in Network Marketing (2 audiocassettes)
You Save: 9%
ean: 9780761506737, isbn: 076150673X,
4.8 out of 5 stars with 35 reviews
Fueled by new technology and innovative marketing ideas, cutting-edge network-marketing companies have set out to change the way North Americans live and work. To the corporate world, these companies offer a secret formula for lightening growth and g
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
By HarperCollins Publishers and Blackstone Audio
You Save: 42%
ean: 9781483006024, isbn: 1483006026,
4.6 out of 5 stars with 48 reviews
[Read by David Drummond]There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout --the world-renowned marketing consultants and bestselling authors of Positioning-- note, you can build an impressive airplane,
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