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Crash Course: The American Automobile Industry's Road from Glory to Disaster
You Save: 27%
ean: 9781400145102, isbn: 1400145104,
4.6 out of 5 stars with 57 reviews
This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big T...
Driving Honda: Inside the World’s Most Innovative Car Company
ean: 9781480586789, isbn: 1480586781,
For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now.Since its birth as a motorcycle company in 1949, Honda has st...
Car Guys vs. Bean Counters: The Battle for the Soul of American Business
ean: 9781452632933, isbn: 1452632936,
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the re...
American Icon: Alan Mulally and the Fight to Save Ford Motor Company
ean: 9781452638133, isbn: 1452638136,
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, bu...
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