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Consumer Behavior - 798 - Blowout Sale! Save up to 63%


Blowout Sale! Up to 63% off on Consumer Behavior at Spring Brook Audio. Top brands include Pearson, Dreamscape Media, Hyperion AudioBooks, HighBridge Audio, Tantor Audio, Audible Studios, First Edition Design Publishing, Kolenda Group LLC, Berrett-Koehler on Dreamscape Audio, Brilliance Audio, HarperAudio, Gildan Media, LLC, Gildan Media, & HarperCollins Publishers and Blackstone Audio. Hurry! Limited time offers. Offers valid only while supplies last.



The Truth About What Customers Want
The Truth About What Customers Want
By Pearson
In Stock
$13.08
Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! Includes: The truth about what customers really want, think, and feel The truth about keeping...


The Power of Fifty Bits: The New Science of turning Good Intentions into Positive Results
The Power of Fifty Bits: The New Science of turning Good Intentions into Positive Results
By Dreamscape Media
In Stock
$29.99
$15.97
You Save: 47%

ean: 9781682628379, isbn: 168262837X,

4.4 out of 5 stars with 22 reviews
Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests―what we trul...


Click
Click
By Hyperion AudioBooks
In Stock
$18.96
How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us into the massive database of...


The Mind Is Flat: The Remarkable Shallowness of the Improvising Brain
By HighBridge Audio
In Stock
$29.99

ean: 9781684415502, isbn: 1684415500,

In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depthPsychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is tha...


What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears
What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears
By Hyperion AudioBooks
In Stock
$19.95
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future.With all the uphea...


The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America
The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America
By Tantor Audio
In Stock
$19.99
$11.32
You Save: 43%

ean: 9781400157006, isbn: 1400157005,

4.8 out of 5 stars with 30 reviews
In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires-people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. C...


Answering the Ultimate Question: How Net Promoter Can Transform Your Business
Answering the Ultimate Question: How Net Promoter Can Transform Your Business
By Audible Studios
In Stock
$11.95
Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'ba...


Demand: Creating What People Love Before They Know They Want It
Demand: Creating What People Love Before They Know They Want It
By HighBridge Audio
In Stock
$34.95
$23.11
You Save: 34%

ean: 9781611746518, isbn: 1611746515,

4.4 out of 5 stars with 31 reviews
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other w...


Money Anxiety
Money Anxiety
By First Edition Design Publishing
In Stock
$14.95
Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we lov...


Methods of Persuasion: How to Use Psychology to Influence Human Behavior
Methods of Persuasion: How to Use Psychology to Influence Human Behavior
By Kolenda Group LLC
In Stock
$17.95
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million...


The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
By Berrett-Koehler on Dreamscape Audio
In Stock
$19.99
$11.21
You Save: 44%

ean: 9781520071374, isbn: 152007137X,

4.8 out of 5 stars with 29 reviews
Transformational consumers buy over $4 trillion in life-improving products and services every year. Viewing life as a series of projects to get healthier, wealthier, and wiser, they are loyal to a brand in direct proportion to how much it helps them ...


Plenitude: The New Economics of True Wealth
Plenitude: The New Economics of True Wealth
By Tantor Audio
In Stock
$29.99
$16.22
You Save: 46%

ean: 9781400117338, isbn: 140011733X,

4.5 out of 5 stars with 54 reviews
In Plenitude, economist and bestselling author Juliet B. Schor offers a groundbreaking intellectual statement about the economics and sociology of ecological decline, suggesting a radical change in how we think about consumer goods, value, and ways t...


Tap: Unlocking the Mobile Economy
Tap: Unlocking the Mobile Economy
By Brilliance Audio
In Stock
$29.99
$12.07
You Save: 60%

ean: 9781536691030, isbn: 1536691038,

4.7 out of 5 stars with 40 reviews
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way e...


The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals
The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals
By HarperAudio
In Stock
$26.95
A major new exploration of the economics of animal exploitation and a practical road map for how we can use the marketplace to promote the welfare of all living creatures from the renowned animal-rights advocate Wayne Pacelle, president and CEO of th...


Nudge: Improving Decisions About Health, Wealth, and Happiness [Expanded Edition]
Nudge: Improving Decisions About Health, Wealth, and Happiness [Expanded Edition]
By Gildan Media, LLC
In Stock
$17.95
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are a...


The Human Brand
The Human Brand
By HighBridge Audio
In Stock
$26.95
$15.23
You Save: 43%

ean: 9781622312962, isbn: 1622312961,

4.7 out of 5 stars with 35 reviews


Hug Your Haters: How to Embrace Complaints and Keep Your Customers
Hug Your Haters: How to Embrace Complaints and Keep Your Customers
By Gildan Media
In Stock
$30.00
$19.84
You Save: 34%

ean: 9781469034942, isbn: 1469034948,

4.9 out of 5 stars with 7 reviews
Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating...


Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight
Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight
By HighBridge Audio
In Stock
$34.99
$12.89
You Save: 63%

ean: 9781681684055, isbn: 1681684055,

4.5 out of 5 stars with 7 reviews
Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts...


The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Your Coach in a Box)
The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Your Coach in a Box)
By Gildan Media
In Stock
$30.00
$24.45
You Save: 19%

ean: 9781469055589, isbn: 1469055589,

4.2 out of 5 stars with 21 reviews
From the author of the acclaimed Wall Street Journal bestseller The Challenger Sale Conventional wisdom holds that to increase loyalty, companies must �delight� customers by exceeding service expectations. Some focus on dazzling them at the cost ...


Dollars and Sense: How We Misthink Money and How to Spend Smarter
Dollars and Sense: How We Misthink Money and How to Spend Smarter
By HarperCollins Publishers and Blackstone Audio
In Stock
$34.99
$14.62
You Save: 58%

ean: 9781538455883, isbn: 1538455889,

4.1 out of 5 stars with 8 reviews
[Read by Simon Jones]Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decis...



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