Consumer Behavior - 798 - Blowout Sale! Save up to 63%
Blowout Sale! Up to 63% off on Consumer Behavior at Spring Brook Audio. Top brands include Pearson, Dreamscape Media, Hyperion AudioBooks, HighBridge Audio, Tantor Audio, Audible Studios, First Edition Design Publishing, Kolenda Group LLC, Berrett-Koehler on Dreamscape Audio, Brilliance Audio, HarperAudio, Gildan Media, LLC, Gildan Media, & HarperCollins Publishers and Blackstone Audio. Hurry! Limited time offers. Offers valid only while supplies last.
The Truth About What Customers Want
Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! Includes: The truth about what customers really want, think, and feel The truth about keeping...
How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us into the massive database of...
The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America
You Save: 43%
ean: 9781400157006, isbn: 1400157005,
4.8 out of 5 stars with 30 reviews
In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires-people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. C...
Demand: Creating What People Love Before They Know They Want It
You Save: 34%
ean: 9781611746518, isbn: 1611746515,
4.4 out of 5 stars with 31 reviews
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other w...
By First Edition Design Publishing
Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we lov...
Plenitude: The New Economics of True Wealth
You Save: 46%
ean: 9781400117338, isbn: 140011733X,
4.5 out of 5 stars with 54 reviews
In Plenitude, economist and bestselling author Juliet B. Schor offers a groundbreaking intellectual statement about the economics and sociology of ecological decline, suggesting a radical change in how we think about consumer goods, value, and ways t...
Tap: Unlocking the Mobile Economy
You Save: 60%
ean: 9781536691030, isbn: 1536691038,
4.7 out of 5 stars with 40 reviews
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way e...
The Human Brand
You Save: 43%
ean: 9781622312962, isbn: 1622312961,
4.7 out of 5 stars with 35 reviews
Hug Your Haters: How to Embrace Complaints and Keep Your Customers
You Save: 34%
ean: 9781469034942, isbn: 1469034948,
4.9 out of 5 stars with 7 reviews
Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating...
Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight
You Save: 63%
ean: 9781681684055, isbn: 1681684055,
4.5 out of 5 stars with 7 reviews
Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts...
Dollars and Sense: How We Misthink Money and How to Spend Smarter
By HarperCollins Publishers and Blackstone Audio
You Save: 58%
ean: 9781538455883, isbn: 1538455889,
4.1 out of 5 stars with 8 reviews
[Read by Simon Jones]Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decis...
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