Consumer Behavior - 798 - Page 3
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
4.7 out of 5 stars with 271 reviews
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't
The 22 Immutable Laws of Marketing
4.4 out of 5 stars with 177 reviews
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout
Competing Against Luck: The Story of Innovation and Customer Choice
4.2 out of 5 stars with 155 reviews
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
Chasing Cool: Standing Out in Today's Cluttered Marketplace
4.8 out of 5 stars with 249 reviews
Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, ''How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable
Chasing Cool includes interviews
Pre-Suasion: Channeling Attention for Change
By Simon & Schuster Audio
4.2 out of 5 stars with 98 reviews
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the
Overdressed: The Shockingly High Cost of Cheap Fashion
4.3 out of 5 stars with 112 reviews
Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good. After all, we have little reason to keep wearing and repairing the clothes we already own when styles change so fast and it's cheaper to just
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets: Library Edition
ean: 9781504735254, isbn: 1504735250,
4.8 out of 5 stars with 83 reviews
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization: Library Edition
ean: 9781469059396, isbn: 1469059398,
4.2 out of 5 stars with 134 reviews
In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and ultimately become ''walking billboards'' who will happily promote your brand. In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer
Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
ean: 9781427200242, isbn: 1427200246,
4.8 out of 5 stars with 201 reviews
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