4.2 out of 5 stars with 37 reviews
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
What Women Want: The Global Marketplace Turns Female Friendly
By Blackstone Audio, Inc.
4.3 out of 5 stars with 133 reviews
Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace - what makes a package, product, space, or service ''female friendly''. Underhill offers a tour of the world's marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences