Marketing & Sales - 78
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What's Mine Is Yours: The Rise of Collaborative Consumption
4.6 out of 5 stars with 212 reviews
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sect...
The New Market Leaders: Who's Winning and How in the Battle for Customers
By Simon & Schuster Audio
4.7 out of 5 stars with 8 reviews
In the decade since renowned business strategist Fred Wiersema first began research for his No. 1 best seller,
The Discipline of Market Leaders, profound changes have transformed the business world. Markets are more crowded than ever, and it is hard...
Get Rich Click!: The Ultimate Guide to Making Money on the Internet
By Simon & Schuster Audio
4.2 out of 5 stars with 111 reviews
The Internet is arguably the most powerful business tool in the history of mankind. You can use it to make money, save money, and create new revenue streams quickly and easily, often with no start-up capital. The Internet is changing the way business...
Sell It Today, Sell It Now: Mastering the Art of the One-Call Close
By Made for Success, Inc. and Blackstone Audio, Inc.
4.4 out of 5 stars with 227 reviews
Have you discovered the power of the one-call close? Sell It Today, Sell It Now, an audio seminar by sales champion Tom Hopkins, is a supplemental training program that compliments the Sell It Today, Sell It Now book. This audio program, along with t...
The Ultimate Question: Driving Good Profits and True Growth
By Simon & Schuster Audio
4.6 out of 5 stars with 232 reviews
In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all st...
The Sell: The Secrets of Selling Anything to Anyone
4.4 out of 5 stars with 295 reviews
The nation's number-one real estate broker and star of Bravo's Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life - no matter who you are or what you do.
Ten years ago Fredrik Eklund moved...
Let the Story Do the Work: The Art of Storytelling for Business Success
4.4 out of 5 stars with 116 reviews
It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it.
Material for stories surrounds us. Yet few people are skilled at sharing personal anecdot...
Perennial Seller: The Art of Making and Marketing Work That Lasts
4.9 out of 5 stars with 239 reviews
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of...
Going Broke, Updated Edition: Why Americans (Still) Can't Hold On to Their Money
By Blackstone Audio, Inc.
4.1 out of 5 stars with 162 reviews
Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money?
First published in...
Frenemies: The Epic Disruption of the Ad Business (And Everything Else)
4.1 out of 5 stars with 207 reviews
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled.
Advertising and marketing touches on ev...
Upside: Profiting from the Profound Demographic Shifts Ahead
4.5 out of 5 stars with 268 reviews
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How w...
China's Next Strategic Advantage: From Imitation to Innovation
4.1 out of 5 stars with 105 reviews
The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the f...
Be Our Guest: Perfecting the Art of Customer Service
4.0 out of 5 stars with 179 reviews
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping profession...
The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
4.2 out of 5 stars with 108 reviews
No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, ...
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