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Marketing & Sales - 78


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What's Mine Is Yours: The Rise of Collaborative Consumption
What's Mine Is Yours: The Rise of Collaborative Consumption
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$20.95
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sect...


The New Market Leaders: Who's Winning and How in the Battle for Customers
The New Market Leaders: Who's Winning and How in the Battle for Customers
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$14.95
In the decade since renowned business strategist Fred Wiersema first began research for his No. 1 best seller, The Discipline of Market Leaders, profound changes have transformed the business world. Markets are more crowded than ever, and it is hard...


I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted
I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted
In Stock
$20.95
Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilt...


Get Rich Click!: The Ultimate Guide to Making Money on the Internet
Get Rich Click!: The Ultimate Guide to Making Money on the Internet
In Stock
$17.95
The Internet is arguably the most powerful business tool in the history of mankind. You can use it to make money, save money, and create new revenue streams quickly and easily, often with no start-up capital. The Internet is changing the way business...


Sell It Today, Sell It Now: Mastering the Art of the One-Call Close
Sell It Today, Sell It Now: Mastering the Art of the One-Call Close
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$37.95
Have you discovered the power of the one-call close? Sell It Today, Sell It Now, an audio seminar by sales champion Tom Hopkins, is a supplemental training program that compliments the Sell It Today, Sell It Now book. This audio program, along with t...


Dealing with Difficult Customers: How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
Dealing with Difficult Customers: How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
In Stock
$14.95
Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation...


The Ultimate Question: Driving Good Profits and True Growth
The Ultimate Question: Driving Good Profits and True Growth
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$14.95
In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all st...


Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
In Stock
$14.95
Unleash a killer combination of old and new sales strategies. How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school te...


The Sell: The Secrets of Selling Anything to Anyone
The Sell: The Secrets of Selling Anything to Anyone
In Stock
$20.95
The nation's number-one real estate broker and star of Bravo's Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life - no matter who you are or what you do. Ten years ago Fredrik Eklund moved...


Let the Story Do the Work: The Art of Storytelling for Business Success
Let the Story Do the Work: The Art of Storytelling for Business Success
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$15.95
It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdot...


Perennial Seller: The Art of Making and Marketing Work That Lasts
Perennial Seller: The Art of Making and Marketing Work That Lasts
In Stock
$20.95
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?   How did The 48 Laws of...


El Libro Negro de la Persuasión [The Black Book of Persuasion]: 23 leyes que mueven nuestras voluntades [23 Laws That Move Our Wills]
El Libro Negro de la Persuasión [The Black Book of Persuasion]: 23 leyes que mueven nuestras voluntades [23 Laws That Move Our Wills]
In Stock
$14.95
Existen libros que cambian por completo la manera en que se ve la vida; éste es uno de ellos. ¿Cuántas veces nos preguntamos, qué hay detrás de todos esos mensajes publicitarios y políticos? ¿Cuáles son los hilos que mueven a las masas a co...


How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
In Stock
$11.95
A rainmaker is a person who brings revenue into an organization. That revenue comes from customers, it is the lifeforce of the organization, and without it the organization will die. That revenue is rain. Big-hitting rainmakers are among the highest-...


Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
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$17.95
After focusing on topics ranging from teamwork and leadership to employee engagement and meetings New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft-consulting and client service. Tapping into th...


Going Broke, Updated Edition: Why Americans (Still) Can't Hold On to Their Money
Going Broke, Updated Edition: Why Americans (Still) Can't Hold On to Their Money
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$14.95
Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money? First published in...


Frenemies: The Epic Disruption of the Ad Business (And Everything Else)
Frenemies: The Epic Disruption of the Ad Business (And Everything Else)
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$26.95
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on ev...


Upside: Profiting from the Profound Demographic Shifts Ahead
Upside: Profiting from the Profound Demographic Shifts Ahead
In Stock
$17.95
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How w...


China's Next Strategic Advantage: From Imitation to Innovation
China's Next Strategic Advantage: From Imitation to Innovation
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$23.95
The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the f...


Be Our Guest: Perfecting the Art of Customer Service
Be Our Guest: Perfecting the Art of Customer Service
In Stock
$19.95
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping profession...


The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
In Stock
$20.95
No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, ...



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