Marketing & Sales - 78
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What's Mine Is Yours: The Rise of Collaborative Consumption
4.6 out of 5 stars with 212 reviews
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sect
The New Market Leaders: Who's Winning and How in the Battle for Customers
By Simon & Schuster Audio
4.7 out of 5 stars with 8 reviews
In the decade since renowned business strategist Fred Wiersema first began research for his No. 1 best seller,
The Discipline of Market Leaders, profound changes have transformed the business world. Markets are more crowded than ever, and it is hard
Get Rich Click!: The Ultimate Guide to Making Money on the Internet
By Simon & Schuster Audio
4.2 out of 5 stars with 111 reviews
The Internet is arguably the most powerful business tool in the history of mankind. You can use it to make money, save money, and create new revenue streams quickly and easily, often with no start-up capital. The Internet is changing the way business
Sell It Today, Sell It Now: Mastering the Art of the One-Call Close
By Made for Success, Inc. and Blackstone Audio, Inc.
4.4 out of 5 stars with 227 reviews
Have you discovered the power of the one-call close? Sell It Today, Sell It Now, an audio seminar by sales champion Tom Hopkins, is a supplemental training program that compliments the Sell It Today, Sell It Now book. This audio program, along with t
The Ultimate Question: Driving Good Profits and True Growth
By Simon & Schuster Audio
4.6 out of 5 stars with 232 reviews
In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all st
The Sell: The Secrets of Selling Anything to Anyone
4.4 out of 5 stars with 295 reviews
The nation's number-one real estate broker and star of Bravo's Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life - no matter who you are or what you do.
Ten years ago Fredrik Eklund mov
Let the Story Do the Work: The Art of Storytelling for Business Success
4.4 out of 5 stars with 116 reviews
It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it.
Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your
Perennial Seller: The Art of Making and Marketing Work That Lasts
4.9 out of 5 stars with 239 reviews
The book that Inc. says ''every entrepreneur should read'' and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?
Best-selling author and
El Libro Negro de la Persuasión [The Black Book of Persuasion]: 23 leyes que mueven nuestras voluntades [23 Laws That Move Our Wills]
4.2 out of 5 stars with 185 reviews
Existen libros que cambian por completo la manera en que se ve la vida; éste es uno de ellos.
¿Cuántas veces nos preguntamos, qué hay detrás de todos esos mensajes publicitarios y políticos? ¿Cuáles son los hilos que mueven a las masas a comprar algo excesivamente caro o a pelear guerras que parecieran ilógicas y crueles?
Las leyes que se presentan en este aaudio libro, son una suma valiosísima del conocimiento práctico y científico que el ser humano utiliza para dominar a los
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
4.5 out of 5 stars with 298 reviews
A rainmaker is a person who brings revenue into an organization. That revenue comes from customers, it is the lifeforce of the organization, and without it the organization will die. That revenue is rain. Big-hitting rainmakers are among the highest-paid employees in every company in every industry. They operate under many titles: owner, partner, sales representative, CEO, agent, managing director, and fund-raiser. Jeffrey Fox is a rainmaker who knows revenue production from the inside out and
Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
4.7 out of 5 stars with 72 reviews
After focusing on topics ranging from teamwork and leadership to employee engagement and meetings New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft-consulting and client service. Tapping into the simple but powerful model that his firm, The Table Group, has been built on, Lencioni presents what may be his most engaging, humorous audiobook yet.
Getting Naked tells the remarkable story of a management consultant who is trying desperately to
Going Broke, Updated Edition: Why Americans (Still) Can't Hold On to Their Money
By Blackstone Audio, Inc.
4.1 out of 5 stars with 162 reviews
Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money?
First published in 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. Ten years later, this fully updated new edition tackles
Frenemies: The Epic Disruption of the Ad Business (And Everything Else)
4.1 out of 5 stars with 207 reviews
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled.
Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on
Upside: Profiting from the Profound Demographic Shifts Ahead
4.5 out of 5 stars with 268 reviews
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?
Upside puts this powerful yet little-understood science to work finding answers.
China's Next Strategic Advantage: From Imitation to Innovation
4.1 out of 5 stars with 105 reviews
The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.
Be Our Guest: Perfecting the Art of Customer Service
4.0 out of 5 stars with 179 reviews
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last 25 years, thousands of professionals from more than 35 countries and more than
The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
4.2 out of 5 stars with 108 reviews
No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes - one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international
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