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The Fundamentals of Public Relations: What It Is and How to Do It Well
By University Press Audiobooks
The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrat...
The Book of Business Awesome - The Book of Business UnAwesome
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Bu...
This I Know: Marketing Lessons from Under the Influence
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business - whatever that business might be.
Big companies spend a fortune marketing their wares and services. Can yours? Invariably...
A Branded World: Adventures in Public Relations and the Creation of Superbrands
You Save: 40%
sku: PZM3224, ean: 9780786187140, isbn: 078618714X,
4.4 out of 5 stars with 33 reviews
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much ...
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